Now that we are in 2022 and have different means to market our brand, marketers, and businesses wonder if email marketing is still relevant in 2022. 

Really? That would mean you are asking if communication, in general, is still relevant. Does it make sense now? During the time of crisis and the pandemic still out your gates, communication matters the most. 

In fact, email marketing is perhaps the most important strategy for businesses to get new customers and retain older ones. 

Research shows us that email is still the best channel to reach out to clients and customers, ahead of other channels. Yes, even faster than social media platforms.

And seeing how more and more businesses are going online, it is expected that email users will continue growing. 

What Is Email Marketing?

As the name suggests, Email Marketing is a practice where you pitch to your potential customer via emails. It is one of the oldest forms of digital marketing that still brings the highest ROI for businesses.

It all starts by creating a comprehensive email list. This list helps you create leads that can be nurtured and converted into paying customers. That is where marketing teams customize email and personalize them to target their audiences.

Email marketing is a cost-effective practice. But, yes, it can be tiring when you have to send thousands of emails every month. Fortunately, there is a solution to that. There are many email marketing software tools that help you automate email marketing campaigns.

For instance, you can use MailerLite or Moosend to send hundreds of mail daily with just a click. If email marketing has piqued your interest, why not try it yourself. Click here to download the email marketing software tool.

What Is The Purpose Of Email Marketing?

We have already said that email marketing is all about marketing your products and services using emails. And this where stems from a variety of purposes. If we put everything in plain text, it means having the ability to broadcast messages in bulk.

What messages to broadcast?

For marketers, the list would be endless. For instance –

  • It can be about a new product.
  • A service that offers real-life solutions.
  • A special sale that offers attractive discounts.

And the list can keep going…

Whether you are educating your audiences, marketing your products, or creating brand awareness, email marketing targets audiences directly from their inbox.

However, once the message is broadcasted, it doesn’t mean the work is done. Now that your audiences have started engaging through emails, you must keep sharing valuable content to keep your audiences engaged. 

Keeping your audience engaged creates a strong bond and trust. This helps you earn loyal customers for your business.

Is Email Marketing Profitable In 2022?

Yes, It is!

No matter what others believe, email marketing will continue to grow and will be one of the major sources of a revenue generator. Email marketing is an extremely effective tool if used correctly. Just avoid sending spam emails. Email marketing will do wonders for your business.

Despite all the hype social media has created in the last couple of years, email marketing still remains the best method with the highest ROI. The return on investment on email marketing is $40 for every $1 spent. That is huge for any digital marketing strategy.

With approximately more than 4 billion email users today, there is a wide pool of audiences you can target through email marketing. In addition, it is a known fact that email still has that professional touch which makes your approach more serious and authentic, unlike social media.

So, are you still asking yourself if email marketing is still relevant?

Future Of Email Marketing

With the increase in email users, the future of email marketing is certainly bright. There is no doubt that the battle for attention will increase, but email marketing will still find relevant content to grab audiences’ attention.

In addition, as technology improves, we will also see some better automation and a fully personalized experience.

This is where we conclude. What are your thoughts on the future of email marketing?