Which Social Media Platforms Are Best For Paid Ads In 2023?

Looking to advertise on social media but you’ve no idea which platform to use? Perhaps you have a particular product or promotion you want to push and you’re looking to get as much bang for your buck as possible?

Whatever the case, stick around and give this article a read. We’re going to share the best social media platforms for PPC ads in 2023…


1. TikTok

TikTok advertising is incredibly powerful at the moment and this is largely due to the fact that the adverts integrate naturally as users scroll through their feeds.

Not only that but it is possible to reach an incredibly diverse audience through the platform. Despite what most people assume about TikTok’s demographic, it’s not just 16 to 24s using the app. In fact, there are many active users on TikTok in their sixties!

  • In-feed ads
  • Top-view ads
  • Brand takeover ads
  • Spark ads
  • Branded hashtag challenges
  • Branded effects


2. Instagram

Next up we have Instagram. Instagram is exceptionally great for PPC advertising. So much so in fact that over 200-million businesses use Instagram for advertising.

One of the key benefits of advertising on Insta is how well you can integrate your campaign with Facebook as well.

Not only that, but Instagram is widely considered as being the best visual platform for increasing brand awareness. If this is your primary goal with your social media advertising, then Insta is the place to be.

  • Photo/image ads
  • Carousel ads
  • Collection ads
  • Video ads
  • Shopping ads


3. Facebook

And of course, Facebook having 2.9-billion monthly active users makes it a highly viable advertising platform on potential reach alone.

More importantly, Facebook has very sophisticated targeting measurement capabilities thus allowing markers to produce highly targeted campaigns for a very specific group of people (not to mention the Instagram integration benefits).

  • Instant article ads
  • Right column ads
  • Dynamic ads
  • Sponsored messages
  • Lead ads


4. LinkedIn

LinkedIn is the biggest B2B social media platform, hands down. If you are in the B2B industry and want to find a place where you can actively share highly targeted ads for your perfect clients, then LinkedIn is where it is at.

  • Sponsored content
  • Sponsored messaging
  • Text and dynamic ads


5. YouTube

YouTube remains a solid contender in the social media advertising arena both due to its 2.6-billion active monthly users and the fact that some 91% of modern consumers say that they prefer engaging with visual content.

  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Bumper ads
  • Overlay ads
  • Display ads
  • Sponsored cards
  • Discovery ads


Which is the best platform for ROI?

Every social media platform has its uses and the one that you choose should boil down to your target audience and where they spend most of their time and how it all fits into your wider digital marketing strategy.

However, there is one particular social media platform that does provide the highest potential return on your investment and that is Instagram.

Just remember that your ROI depends on you; e.g., how much time and research you put into your campaign, the quality of your strategy, your timing, and so much more.

For the best results we recommend hiring the professionals and letting them take care of everything for you. Such as this agency who specialises in advertising on social media in Singapore.

Either way, we hope this article has been insightful for you. Good luck with your future social media marketing endeavours.